We advertise in Westchester and Rockland County, NY, as well as Fairfield, CT. We always get the best response from this magazine—3 times more than anybody else. Nobody comes close! We average 45 coupons per store, per ad, 25% usually from new customers. The best response was close to 70 coupons per store from one ad! The results are very trackable with the coupons. We like the fact that this magazine is well known and read by many. We love the beautiful full color graphics and the long shelf life. It is the best form of advertising in reaching new customers– hands down!
- Chris Cassanova
We have advertised in this magazine since they came to the Pinecrest/ Kendall area and it is our main source of advertising. Our response from each issue is strong; that’s why we continue to be in every issue. We receive 1200 coupons per month. We definitely like our sales representative; he does whatever he needs to keep me satisfied. We have recommended this magazine to many businesses.
- Bill Archer
I have advertised with this magazine since August 2008– it has worked better than other advertising I have used. It brings in new clients, and I am happy with the coupon redemption. When I increased my ad to a half page, the response doubled. The magazine has a nice presentation with good distribution. I would recommend it.
- Chris Boyko
Furniture & Accessories
Since opening my business in 2003 and trying many different forms of advertising, this magazine, without question, has been the medium that first put us on the map! We consistently get 3-4 times our investment. Some small image-conscious business owners aren’t sure this magazine is for them. I would recommend that they call me anytime so that I may educate them on the level of customers that have been brought to my business. In fact, a highly regarded CEO for a local hospital utilized our services through this magazine. He continues to be a loyal customer for our shop to this day and continually asks when we will advertise next in the magazine. As you can tell, I would highly recommend this magazine for any retail location interested in increasing traffic as well as portraying the right image for their business.
- Lisa Bass
The regional print program that this magazine offers in our market continually brings us a strong response– good leads and strong sales. We have even received calls months after a book has dropped for large-ticket orders! Our well-known fence and deck business has expanded into other areas of expertise, and this magazine has enabled us to book appointments for these new products. We are planning on renewing again for 2010 and would encourage any high-end company to consider the mass appeal of this publication as a valuable lead source, both in tough economic times and in good times as well.
- Shari Thiel
We have advertised in this magazine for two years. It has outperformed all other methods of advertising we have done—20% of all our sales come from this magazine. In October of 2008 we ran a front cover announcing that we are now open 24 hours and got an amazing response. This magazine has an amazing readership and the coupons work! You have to try it, it definitely works.
- Mohammad Ashraf
When we first met with our rep we had already budgeted our yearly ad dollars. We were maxed out and worried about the economy. Our rep gave us a stellar deal to test the magazine. We went in on a hunch and it has paid off in a huge number of calls and sales. It blew away everything else we planned! We are still getting calls weeks after the ad mailed and selling the leads we are getting.
- Jacob Kaestner
Home Decor Services
I started advertising locally with this magazine two years ago. My representative introduced me to the regional print program and expanded my distribution. The rate per home is very agreeable and I have found it to be a very valuable asset in my advertising portfolio! I look forward to when the magazine hits—it gives us lots of calls even weeks after the book has mailed and it pulls in leads from homes I never thought I would pull from in our market.
- Andy Waeckerle
We had 200 coupons redeemed from the Free Entree coupon, a $21.00 value with no strings attached. Very few customers just got the entree and nothing else–we still saw a per person average of $31.50 with two people at a table.
- Dan Richardson
This magazine reaches a large number of clientele we are looking for– from location to income level. It’s one of the best direct-mail advertisers. We can tell when it has mailed, because our phone starts ringing more. It is so easy to work with that we really don’t have to do anything but determine what type of coupon to offer. It’s awesome. Keeps advertising on a regular basis for the best return. It is a great company to do business with.
- Amy Rosendale
This is the best advertising we have done! 90% of our facial customers come from this magazine. We like the results and the good service we get from our rep. You should definitely try this magazine!
This magazine has become our best source for acquiring new patients. The reach of their distribution is broad but amazingly specific. Another benefit has been the high frequency of their mailings–we’re able to reach certain targets such as seasonal sports injuries, where a quarterly or annual schedule wouldn’t have worked for us. This magazine’s image library is another benefit that makes the advertising layout and design easy.
- Rhonda Crow
We would like to thank this magazine for helping us grow our business. The impact it has had on our sales is phenomenal. It has helped us target our customers in a way that we never could before. We feel confident that our current promotion will not be lost in the clutter and noise that is often associated with advertising in newspapers or in television. Unlike other forms of advertising, we are actually able to gauge the results on a daily basis with this magazine. Our customers appreciate that this magazine is delivered right to their door in an attractive, easy-to-use format. Our only regret is that we did not start using this magazine sooner!
- Jeffrey Popple
We love this magazine! Our response has been remarkable and very impressive. On the first day it was out, the outcome was incredible. We averaged 15-20 customers each day of the first weekend! For the next couple of weeks, we continued seeing new and existing customers bringing in the coupons. This magazine has opened the door for Dynamic Tanning! I applaud my sales rep on her efforts proving to me the amazing results a business can receive from this magazine. It has been a valuable resource to my business to help attract new customers. At this point, I see no reason to advertise with anyone else. You would be crazy not to try it!
- Teresa A. Lynch
Dining - Mexican/Spanish
We receive hundreds and sometimes thousands of coupons from our ads. Our highest grossing weekends occur after the ad arrives in homes. We schedule extra staff to accommodate the additional business we receive whenever we advertise in the magazine. We are amazed that after so many years, this magazine still brings in new customers. Other potential advertisers may definitely call me for a reference.
- Manuel Torres
We began advertising in this magazine in January 2000. We do very well, receiving good responses—usually a 25% increase; however, one time we received a 38% increase. The coverage area is great.We would highly recommend this magazine.
- Scott Long
Steak & Ribs
There is no comparison to this magazine. I received 39 coupons the first day the book mailed, and the cost was the same. I sold five cases of pork ribs in two days– wow! I ended up redeeming 331 coupons. It’s a high quality publication, and it’s mailed to every person in my county. I like that I have a way to measure response. Just try it once!
- Troy or Kyle Hogue
This magazine cares about me and my business. They give me good ideas on how to market my business and I receive a nice response. This magazine focuses more on the local people. Advertising with them is definitely worth it!
- Art Niwat
We have advertised in this magazine since 2005 and have received 5 times the response from this magazine compared to other media. From each ad we place, we usually receive an average of 100 calls for estimates and get 4 jobs totaling $30,000. Our best response to date was when we received over 100 calls and 8 jobs totaling over $100,000––with two weeks left to go! We like that the phone rings off the hook as soon as the magazine mails. This magazine has a very professional graphics department, long shelf life, beautiful color graphics, and higher-income people responding to the ad. This is a great investment for your advertising dollar. It works better than everything else we have tried, with an even better response the second year.
- Mike Carbillano
My parent company suggested that I advertise in this magazine because of the success we have had with them in other markets across the country. After receiving 303 coupons in the first ten days of my first ad, I stopped counting coupons. I know that advertising in this magazine is effective.
- Derek Delorey
We have advertised with this magazine for five years. We get an excellent response. One month we sold 12 spas. We like our sales rep the best. Advertise with them.
- Dave Tischler
We have advertised in this magazine since July 2003. For the most part, this magazine is consistent and brings in a quality client. From one ad, we had $50,000 in business, about 10 times our investment! We like the demographics, four-color, glossy stock, magazine format, large range of circulation, and great customer service. This is definitely a quality publication; you should absolutely try it.
- Tom Steinbock
Kitchen & Bath
In advertising with this magazine, we have received ten times the response compared to everyone else we have used. The phones literally ring off the hook every time it mails. We average 20-30 calls per ad—with 6 jobs totalling over $90,000 in business! We love the higher income customers who respond to the ads, the widespread distribution, the quality and the notoriety of the magazine. This magazine is awesome! It is the best form of advertising we have ever used. It definitely helped make our new division a success beyond our own expectations.
- Warren Heit
We’ve been advertising in every issue since 2007, and it’s been one of the best forms of advertising we’ve ever tried. We see 8 or more new patients each mailing and it only takes 2 patients to cover our advertising expenses. The magazine format and ad design is professional and the perfect way to reach the public. Everyone should advertise in it!
- Maxine Rojo
We have only tried radio and newspapers in the past, and, in comparison to those, this advertising has blown that away. This was our first time advertising with this magazine and the response has been excellent. The first week after it mailed, we redeemed well over 400 coupons. We like the reach and the value-driven ads. Our sales rep personally promotes our ads around town. If you need to spread the word in a hurry and hit thousands and thousands of households in one swoop, there is no better option.
- Rick Bastianelli
We have advertised in this magazine for six years and it is our #1 form of advertising. In fact, last year we kept very close records and directly compared this magazine to another very upscale direct mail piece. This magazine out-pulled it 4 to 1; even though the other piece targeted a higher demographic. We like that the ads are well made, circulation is great, and the magazine is a good value for the cost. Also, our sales representative is great. Give it a try.
- J.J. Kunkler
This was our very first mailing. Today alone, we had 43 Clipper coupons compared to 8 Val-Paks. We received 284 coupons in 9 days after this magazine mailed– wow! The first Saturday we redeemed 87 coupons. Our rep is friendly and knowledgeable, and the book has amazing graphics and art. Try it, you will not be unhappy. We are on cloud 9.
- Rory Gloth
We have advertised with Clipper Magazine for several years and are extremely pleased with the results. The exposure and volume of this magazine have given us great return. Our complimentary entree offer typically bears us an attractive check average, including appetizers, salads and drinks. The return on this investment has been well worth it to the Colonial Inn.
- Brenda Fitzgerald
This magazine is the best form of advertising I have used. I get a huge response. I see an increase in sales of 30% when I run inside it, and approximately 80% when I do covers or postcards. I had over 135 calls at just one of my five locations, and signed over 80 contracts. I like that this is a full-color, glossy magazine that has more than just home improvement advertisers in it. I especially like that my rep is there for all of my marketing needs and really tries to do what is best for my company. Try it! It works! I get a lot of new business and it keeps my name out there.
- Beth Shanhols
Out of all the advertising we have done, Clipper is the best! It’s more effective, has a longer shelf life, hits better demographics, is better looking and brings better customers. We redeemed 40-60 coupons the first weekend we ran. This magazine nails our market of upper-income people living near us. It really works! We’re satisfied and have signed up for the year.
- Jack Chan
We have advertised with this magazine for 15 years. It is our #1 source of advertising, giving us our best response. We see a very good return, especially when we advertise on the front cover. We like the full-color design of our ads. This will bring great exposure to your business.
- Dianna Baer
Food- Italian Ice
Other than some direct-mail through our corporate office, we exclusively use Clipper Magazine for all of our advertising. Our front cover ad generated 2,233 coupons - that’s over 2,000 coupons from our first ad! This far exceeded our expectations and helped make our grand opening a tremendous success. We look forward to continue working with this magazine. It reaches a very large audience in our area. People respond well to it because it is so well known in the area. With Clipper Magazine, you can be assured of getting a beautiful ad, have it mailed to a large number of people, and get a great response at a very competitive price.
- Kevin Kushnir
We have advertised with this magazine since 2006. It’s great! We see a much quicker response from it. We really like the images used and especially the articles. They have really helped us to educate our clients and have improved our business. While the dollar amount and call volume vary based on the season, we know immediately when the magazine hits the mail boxes based on the high volume of calls. This last round was tying up 3-5 lines at a time. We highly recommend this magazine and really like the interaction we have with our sales rep.
- Ramona Neel
This magazine is better than the other advertisers we have used. We get a greater response and more coupons back–nearly 1000 coupons each time we run. We redeemed 900 coupons within a few days when we ran a twopage spread. We like the flexibility this magazine has, and our sales rep, who follows through with what we want. We recommend it– you’ll get a great response for a reasonable cost.
- Victor Packeco
I have never received this much response from one single company as from this magazine. For our Grand Opening, we had a full house on Friday and Saturday night because of it. My sales rep makes sure that I’m happy and does all of the work. If you’re not in this magazine, you are missing out on a serious and huge return growing your business.
- Nate Gay
I love the presentation of the magazine—no one else presents my business like it does. This magazine took over the ad design after the first issue and I have loved the results of their art department. I was amazed at the look of my menu with the menu pages edition. We had a large amount of redemption by presenting our menu to our readers. When you present your menu, I believe it is extremely important to have a strong offer to go with the menu. I have enjoyed watching the magazine grow and become a beautiful, classy piece that we know our customers count on receiving.
- Chris Cellini
I like the relevant nature of Home & Decor Ideas to my business. With the jumbo postcard inserted into 40,000 magazines, we received 40 responses– .1%. This magazine provides useful client information that drives people to buy. It’s definitely a venue to consider for home improvement-related businesses.
- Steve Purduski
This is the second jumbo postcard we’ve mailed. We’ve gotten 35-40 responses from it. We’ve already scheduled the next one. We like that it’s directly mailed to the house, and people will use it. You should definitely try it– we’ve told other restaurants to do so.
- Mike Chen
We received 177 calls in 3 days after the magazine mailed, with 27 new customers. We had to get more pizza dough from the other Vocelli store in order to serve our customers. We like the quality of the card and its visibility. Try it– it’s worth the money.
- Prevsuren Nyamdorj
We received 300-400 calls after our extended postcard mailed. We had 200 new customers and a 40% return– a 20% increase. We like its visibility, durability and overall look. It’s something that gets people’s attention. It is worth the extra expense– we plan on mailing one again.
- Katie Fooks